[kc_row use_container=”yes” force=”__empty__” _id=”599111″ cols_gap=”{`kc-css`:{`any`:{`group`:{`gap|.kc_column`:`0px`}}}}”][kc_column width=”12/12″ video_mute=”no” _id=”761864″][kc_column_text _id=”747946″] In this study, we develop an advanced econometric model that considers the potential endogeneity of stop level headway in modeling bus ridership. We recognize that bus stops with higher potential demand are also like to have higher frequency of buses (or lower headway between buses examine